|
News on Demand
News on Demand
is a new product by Fountain Street
Marketing Technologies. News on Demand
is an e-mail based program that resides
on your station's web site.
News on Demand
gives your station the ability to:
-
Talk directly to your viewers!
-
Promote your station on a one-to-one basis!
-
Find out what kind of News features your viewers
are interested in!
-
Notify viewers via e-mail when your station will
be airing a News feature they are interested in!
-
Inform viewers of what their favorite show will
be about...the morning the show airs!
-
Conduct qualitative research of those viewers
that register for the service!
-
Create a database of viewers that have signed
up for the service!
-
Target specific viewers for special offers from
advertisers based on demographics or products they plan to buy!
How does News on Demand
work?
-
Viewers go to your station's web site and register.
They fill out what features they are interested in, demographic information,
what products they plan to buy, etc. They also will let you know if they
are interested in receiving special offers from advertisers.
-
When your station is going to do a feature story
on a special topic, you fill out the easy-to-use form and the people
that requested to be notified about that kind of story will be sent an
e-mail automatically! This can also be used to let them know what their
favorite prime show will be about or movie descriptions!
It really is that easy!
Check out a sample of the online
registration form!
|